We're glad to be back - It's been far too long!

currentissueIn November of 1998, a small group of like-minded people envisioned a monthly information and entertainment newsletter for seniors of the Annapolis Valley in Nova Scotia. It was to be a simple one-sheet flyer filled with community news and information that would be supportive of the senior community.  

At that time the internet was relatively new, and apart from newspaper, which was costly, the only means of communicating information about events and services for seniors was through posters or cards pinned up on the various bulletin boards around the area.

So the group conceived of a platform where a few well placed support ads could pay for the production and printing, and the local drug store prescription counters - where most seniors attend to once a month, would be the distribution platform...

It was a whim of an idea, but it worked!  That very first issue, in the first week of November, contained twenty jokes, a senior friendly recipe, five local event notices, several short anecdotes, and nine support ads from senior-friendly businesses. It was immediately gobbled up by the masses, and before the first of December even had a chance of rolling around, the phone was ringing off the hook with calls from the drug stores for more copies, and a larger print run next time.  Before we had a chance to even think about the next issue, we had content arriving from all kinds of sources by email, fax, mail and phone.

In January of 1999 we had enough content stockpiled to fill a file box to overflowing, and such demand for advertising and information, we made a second leap of faith and became a full fledged eight page mini-magazine.  We continued with uninterrupted monthly publication for thirteen full years - 158 issues!  During that time our successful format was plagiarized, copied and re-branded by a number of other startups who's purpose was to cram as much advertising space for the money into every issue, while providing just barely enough content down the middle column to call themselves an "information periodical".  This created a lot of confusion and a climate of competition in advertiser dollars, and as a result of too many options providing the same service, advertisers dropped off like dead flies - literally.  Our platform was always about 20% advertising - 80% content.  Just enough advertising to pay for the production and delivery, not profit for printing fluff. We lost 90% of our advertisers over a three month period and finally stopped producing the magazine in December of 2011.

Some time has passed sine that last issue, and we did not say "Goodbye", but rather "See you later..."

And here we are - it's later folks!  We have decided to use the internet and social media as our platform this time around, and we have also decided to re-hatch all of our original content - jokes, stories, puzzlers and recipes, because it was all just so darn good. We will also be building onto that content with new items of our own and from our readers.  So feel free to dive in wherever you like, and we hope you have a great time. Whether you are a friend from the past or this is your first experience with ATP, we hope you enjoy every moment and that you will share it with friends.

  
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Points To Ponder

On Being British
A British daily newspaper ran a contest asking its readers "What does it mean to be British?" Here is the winning response:

"Being British is about driving in a German car to an Irish pub for a Belgian beer, then traveling home, grabbing an Indian curry or a Turkish kebab on the way, to sit on Swedish furniture and watch American shows on a Japanese TV. And the most British thing of all is being suspicious of anything foreign."

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